![]() The Airfoil team will celebrate the firm’s 20 th anniversary with a series of internal and external commemorative events over the next several weeks. ![]() Recognizing these shifts, we launched Airfoil Digital to create and drive digital strategies on behalf of our clients in a way that complements their existing marketing and communications plans.” “The changing behaviors and expectations of consumers have forced us to evolve and reinvent how we communicate with target audiences. “Today’s consumers are drawn to authentic content,” said Jon Pielak, president of Airfoil Digital. This evolving world of communications was reflected in the 2018 launch of Airfoil Digital, the sister agency to Airfoil Communications, which is focused on digital strategies, content marketing, and demand generation. Over the past 20 years, Airfoil Group has had to contend with monumental changes in the communications landscape driven by technological advances and societal shifts. “We’ve been around the block a few times, and with technology shifting so rapidly, we have the ability to identify how new technologies are impacting the marketplace and use those trends to tell compelling, meaningful stories on behalf of our clients.” “What really sets Airfoil apart from other communications agencies across the country is our first-hand experience working with brands to launch new technologies like cloud computing, connected devices, AI and more, and being able to leverage the lessons learned from those experiences to counsel our clients’ efforts today,” said Keith Donovan, president of Airfoil Communications. The agency has also received numerous awards for its groundbreaking work, including being named the Technology Agency of the Year by the Holmes Report. Now, 90% of companies utilize the cloud.Īirfoil’s portfolio has also included numerous start-ups, including Duo Security, Peloton Technology, Roam HR, Carbonite, and Quantiphi. In fact, Airfoil played a critical role in helping Microsoft reach business owners across the country and communicate the benefits of the company’s cloud computing platform when cloud computing was still a relatively new concept. Since its founding in 2000, the firm has worked with some of the world’s largest tech companies to launch businesses, brands, products, and services, including Microsoft, eBay, Altair, NVIDIA, Parrot, and EOS. “Now, 20 years later, I’m so proud of everything we’ve accomplished as a firm while maintaining the entrepreneurial spirit, which is something that every single ‘Foiler who has walked through our doors has contributed to in some form or another.” “Airfoil was never intended to be ‘just another Detroit PR agency’ – we wanted to be a leader in the growing information technology space and distinguish ourselves with strategic insights, unexpected creativity, flawless execution, and business results,” said Vallee-Smith. This October, the firm will celebrate 20 years in business. At the beginning of the new millennium, the first computers with Pentium 4 processors had just become available, Mark Zuckerberg was still in high school, and the very first iPhone was still seven years away.Īt the same time, metro Detroit-based communications professional Lisa Vallee-Smith had just founded Airfoil, a public relations firm focused on providing strategic communications to technology companies. ROYAL OAK, MICH., Septem– A lot can happen in 20 years – especially in the rapidly changing technology industry. From cloud computing to drones, the firm has played a key role in launching numerous businesses, brands, and products over the last two decades.
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